Author Archives: Tarah

About Tarah

Ever since I founded my college TV station, I’ve aspired to tell relevant, engaging stories. Seeing digital platforms as a powerful tool with which to facilitate interactive conversations, rather than passive entertainment, I have worked throughout my career to merge my entertainment sensibilities with the combined needs of advertisers and audiences to create inspiring content experiences. As Digital Innovations Specialist & Chair of the Social Media Council at Real Branding (recently merged with Schawk/Anthem! & Brand New World), I drive creative direction and strategy, working directly with brands to develop engaging consumer experiences across the entertainment, advertising and digital media industries. As a strategic partner of NBTV Studios, I work with the management team to help them find new clients, develop and produce industry-leading film, video and entertainment products. Before joining Real Branding, I held the position of VP, Creative & Digital Strategy on the executive team at Big Fuel Communications, where I crafted innovative distribution strategies and producing award-winning branded entertainment, interactive and other campaigns for partners such as Neutrogena, AOL and Fox Interactive Media. From 2005-07, I was a founding member of the NBC Universal Digital Studio, as Manager of Program Development, where I created, developed and oversaw the production of series and entertainment products for digital and traditional platforms. Prior to NBCU, I worked in Marketing and Original Programming at HBO, as well as running my own independent production company, producing and directing a number of short films, documentaries, music videos and other entertainment products. As a member of the Producer's Guild of America, NATAS, NAMAS, IFP and other associations, I maintain regular involvement with industry organizations and have enjoyed speaking on panels for the Producer’s Guild, IFP, NYU, NALIP and others. Additionally, for several years, I served as the Executive Producer of the website and managed the marketing efforts for Stellar Network, a trans-Atlantic organization for professionals in film, television and theater. I grew up in the green mountains of Vermont and graduated from Brandeis University, while pursuing a Bachelor of Arts degree in Philosophy and Film Studies. When I’m not working, I’m sharing my life with my wife Anjali, a brilliant foodie, and our dog, Taj, in Brooklyn. For my full professional details and to connect professionally, please join me on LinkedIn: http://linkd.in/tarahf