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Tag Archives: strategy
Olla Condom Ad: Cute & disruptive, but a bit soft
Olla Condoms recently launched a campaign that sends men on Facebook friend requests from their soon-to-be-born babies. My opinion: It’s a cute campaign idea, but has no legs. It’s disruptive and might increase consideration of the brand by the in… Continue reading
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Tagged advertising, criticism, facebook, social media, strategy, thought
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Google+ Thought Leadership Video Series – Implications for marketers (@iCrossing Real-Time Insights)
At iCrossing, we recently launched a marketing thought leadership series called Real-Time Insights. The first set of videos focuses on the implications of Google Plus and Google Plus Pages for marketers. I look forward to your thoughts. To see the… Continue reading
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Tagged advertising, brand marketing, CMO, facebook, google, googleplus, iCrossing, marketing, real-time marketing, search, social media, strategy, tech, thought, video
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Google+ Pages: Real-Time Platforms for Connected Brands | iCrossing Digital Marketing Blog
Yesterday, I collaborated with my colleague Alisa Leonard on thoughts about the implications of Google+ Pages for marketers. Read an excerpt below or the full post at greatfinds.icrossing.com. Google+ Pages: Real-Time Platforms for Connected Brand… Continue reading
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Tagged advertising, brand marketing, content, google, googleplus, iCrossing, marketing, real-time marketing, search, SEO, social media, strategy, thought
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Read Hearst’s interview with me about iCrossing’s Live Media Studio & the need for brands to act more like publishers
August 8, 2011iCrossing’s Live Media Studio to Turn Brands into Storytellers @Hearst: What’s your view on the trend of brands acting more like publishers? Tarah Feinberg: For a long time, we?ve lived in a world where brands engaged in marketing th… Continue reading
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Tagged advertising, brand marketing, Hearst, iCrossing, innovation, Live Media Studio, publishing, real-time marketing, social media, strategy, thought
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My Response to David Berkowitz’s (@dberkowitz) “Why Google+ Doesn’t Matter”
Insightful post, as always, from David, but I felt the need to challenge it a bit. Here’s the comment I left on his blog, which appears below my comment. Do you really think [Google+] won’t matter? I agree that it’s getting flooded far faster than… Continue reading
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Tagged blogging, content, facebook, googleplus, social media, strategy, thought
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My Thoughts on Comcast’s Decision to Shut the NBCU Digital Studio, as an alum of the group
It?s a sad, but unsurprising day: Comcast has decided to kill the group that I helped to launch back in 2005, the NBCU Digital Studio (http://bit.ly/lbAMaC). This was an innovative, forward-looking vision, initiated as MySpace was being bought by … Continue reading
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Tagged advertising, brand marketing, branded entertainment, business, content, digital studio, entertainment, nbc, strategy, thought, video
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To Filter or Not To Filter?: “Why a hyper-personalized Web is bad for you”
It’s an interesting dilemma: to filter, or not to filter? I’ve been saying for years that you really have no choice; if you don’t filter, you’re guaranteed to be overwhelmed by the sheer volume and clutter of your social networks and the digital n… Continue reading
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Tagged culture, digital, research, social media, strategy, thought
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Lipton Brisk Brand Manager Discusses SXSW Instagram Partnership [VIDEO]
I love having clients that truly value digital and are willing to explore and play with new technologies, apps and platforms when it’s relevant to their goals. We (Real Branding) didn’t put together the Instagram/Brisk partnership that Jamal Hende… Continue reading
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Tagged advertising, app, brand marketing, Brisk, briskpic, digital, foursquare, instagram, Lipton, Pepsi, photo, realbranding, strategy, SXSW, video
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Good info: Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC]
At this point, I think that the most utility for marketers considering using QR codes lies in the lack of effort on the participant’s part. However, it’s only effortless if that person has a code scanner on his/her smartphone. That’s still a relat… Continue reading
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Tagged infographic, marketing, mobile, qr, strategy, tech, thought
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Tarah's Digital Voice 