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Tag Archives: brand
Anthem Digital @ SXSW: Key Learnings & Insights
As you might know, I spent two weeks in March down in Austin, TX, immersed in the chaos and glory of SXSW 2011. This was a truly intense, educational and inspiring experience, which allowed me to completely geek out with peers that both shared and… Continue reading
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Tagged app, brand, brand marketing, foursquare, geosocial, groupme, hashable, Pepsi, social gaming, social media, SXSW, tech, transmedia, twitter, video
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My Thoughts on Kenneth Cole’s Bonehead Egypt Tweets
Today’s bonehead brand move: On Twitter, Kenneth Cole (@kennethcole) tried to leverage chatter around the trending hashtag #Cairo with a joke and a sales pitch (see original here): I have to hope that the 99 retweets are criticizing it, but I’m su… Continue reading
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Tagged best practices, brand, Cairo, Egypt, fail, politics, social media, strategy, thought, twitter
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Foursquare’s Rise to 6 Million Users [INFOGRAPHIC]
The reigning abundance of food-related check-ins shows why I love Foursquare as a foodie – I use the Tips feature almost as much as Yelp these days. via mashable.com Thanks to Seth Witz (@thewitz) for this one. Continue reading
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Tagged brand, brand marketing, business, foursquare, infographic, location based service, social media, statistics, strategy, trends
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Don’t miss Real Branding rock star Mark Silva today at ad:tech: Making Money with Location-Based Services
Geo-Loco@ad:tech: Local at the Bleeding Edge + Making Money with Location-Based Services wednesday, november 3 2:30 PM – 3:30 PM | Social Media Track add to calendar share tweet this Part 1: News from the Bleeding Edge: Successes and Failures in G… Continue reading
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Tagged advertising, brand, brand marketing, business, event, location based service, realbranding, social media, tech
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Real Branding (@realbranding) NY’s MD, Alan Feldenkris (@afeldenkris) kicks off #pivotcon
Some digital humor, a bit about Real Branding (http://realbranding.com), a beginning of the conversation about “The New Marketing Organization”. Continue reading
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Tagged advertising, brand, business, photos, pivotcon, realbranding
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Interesting Read: “Do We Still Need Websites?” from Advertising Age’s CMO Strategy
I definitely agree that sites still serve a fundamental purpose in a company’s identity and marketing strategy, but the site needs to be carefully connected to the myriad ways it communicates with its audiences externally. The days of a silo-ed … Continue reading
Interesting panel: Brands & location-based marketing at the GeoLoco Conference
The Future of Brands on Geo-Loco: What Advertisers and Brands Want Moderator: Mark Silva (@marksilva) (Real Branding (@realbranding)) Panel: Cory O’Brien (@coryobrien) (Swirl), Doug Chavez (@dougchavez) (Del Monte), Rick Bakas (@rickbakas) (St. Suprey), David Williams (ATTi) Description: Brands aren’t born … Continue reading
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Tagged advertising, brand, LBN, lbs, location-based networking, marketing, video
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Ask “Why?” before integrating social media into a corporate website – a Matrix from @jowyang /via @MadMan2DotOh
A lot of brands and companies are starting to incorporate “Follow”, “Fan”, “Share” and “Retweet” buttons onto their corporate sites without fully thinking through the reason for including social networks into their web strategies. Are they maintaining active presences and … Continue reading
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Tagged best practices, brand, business, marketing, social media, strategy
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Committing to Digital Video: A Recap of digiday:Video Upfront
Yesterday, digiday organized a gathering of advertising professionals from all sides to discuss “The State of the Digital Upfront.” Everyone seems to agree that digital video is essential to most brand campaigns, at this point; the debate lies in … Continue reading
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Tagged advertising, brand, brand marketing, branded entertainment, conference, content, engagement, publisher, syndication, video
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Brands in Social Media: A Recap of “Social Media: IAB Marketplace”
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 9.0px Arial} span.s1 {text-decoration: underline ; color: #2700ee} Originally posted on Brand New World’s blog “Not having hard and fast rules is key; that’s what makes social media work right now. No s… Continue reading
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