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Tag Archives: Egypt
My Thoughts on Kenneth Cole’s Bonehead Egypt Tweets
Today’s bonehead brand move: On Twitter, Kenneth Cole (@kennethcole) tried to leverage chatter around the trending hashtag #Cairo with a joke and a sales pitch (see original here): I have to hope that the 99 retweets are criticizing it, but I’m su… Continue reading
Posted in Uncategorized
Tagged best practices, brand, Cairo, Egypt, fail, politics, social media, strategy, thought, twitter
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